• Padmja Sopori

Shoot to Stun

With the quality of phone cameras steadily getting better day by day, a large portion of people are opting out of carrying clunky camera equipment around with them, Aneesh Bhasin is one of several such people. Aneesh Bhasin is an entrepreneur and the co-founder of Svami, a premium all natural mixers brand, and an award winning commercial and lifestyle photographer who as worked with brands like Starbucks and Dom Pérignon, now turned hobby photographer. Aneesh sat down with us, and told us all about how phones are revolutionising the photography game.



Where did you learn photography and how did you start?


Photography became a serious hobby when I was in 11th grade. I started experimenting with a friends film SLR and that just got me hooked on to taking pictures. Reading up and experimenting with photography kept me busy over the next 2 years in school (to the point that I flunked my 12th boards) and right after school I started assisting photographers and learnt on the job in a small town called Bareilly. I then shifted to Mumbai, did a short course from Shari Academy and started working at the age of 20!


How did you make the shift from traditional photography to phone photography?


The iPhone 4 changed it all for me. I was travelling to Italy on a commissioned assignment and was shooting it with a Hasselblad H4D, one of the most expensive camera systems one can buy and despite that, a phone device delivering good photographs blew me away and I ended up shooting more on my phone than the camera.


How do you educate yourself to take better photos?


Follow the basics of photography. They are timeliness. Focus on compositions and always keep looking at great artwork, cinematography and photography.


Watch Aneesh Bhasin in conversation with Gul Panag, as he teaches us the basics of phone photography and composition.


Among your works, which one is your favourite and why?


There are so many but these two come to mind right now.



This takes me back to Argentina and seeing miles and miles of these textures and patterns was just surreal.



This is a great example of capturing moments spontaneously on a phone.


Where do you draw your inspiration from?


Good design all around. Looking into details of design in day to day objects. Photography for me is under the design umbrella and apart from getting inspired by photography, product design and illustrations inspire me quite a bit.



What motivates you to keep doing what you're doing?


There’s so much to see and experience in the world!

If you could take your art in any direction, where would it lead? What new things would you try?


I would love to design furniture. I think with printing photographs dying a slow death, having a tangible physical product excites me a lot.


What is your personal approach to photography?


I like to keep things simple and not too cluttered.



What is your favourite thing about photography?


You can share memories, make people laugh, make people think, make people comfortable or uncomfortable and ultimately tell a story.


Can you tell us something about photography that we may not know?


Humans are now taking the most pictures than any given point of time in our history and always remember, the best camera is the one that you have on you.


What's one piece of advice you'd give a budding photographer?


Please focus equally on cinematography and not just still photography.


If you want to see more photographs Aneesh has taken with with his phone, you can check out his Instagram.

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