• Shivani Rao

280 Characters or Less

Microblogging is the new norm of expression and has been constantly trending for quite a while now. With the advent of social media and eventual decreasing attention spans of the masses, microblogs are the most effective forms of expression and communication.

Microblogging is basically a hybrid of blogging and instant messaging, and as a result, is one of the newest hobbies, and also one of the most popular ones.


What is a microblog? A microblog is a platform that one uses to typically share content in a compact and minimalistic way. They are different from 500+ word blogs posts and often rely more on mediums of expression such as images, gifs, videos or stickers. These microblogs are smaller in both actual and aggregated file size.



Microblogging can help you create a wide variety of content, from a regular photo journal of your day-to-day life to creating commercial content to promote your brands, products or initiatives. Chances are, you’ve already been microblogging and you probably don’t even realise it yet!


The first micro-blogs were called tumblelogs. The term was coined by why the lucky stiff, aka Jonathan Gillette, a writer, cartoonist and programmer in a blog post on April 12, 2005, “Blogging has mutated into simpler forms, but I don’t think I’ve seen a blog like Chris Neukirchen’s Anarchaia, which fudges together a bunch of disparate forms of citation (links, quotes, flickrings) into a very long and narrow and distracted tumblelog.”


There are a number of microblogging platforms, Twitter and Instagram being the most popular ones currently. Snapchat, thanks to its stickers and short video stories, is a platform used by youngsters worldwide to microblog. Here are a few other Microblogging platforms you should definitely check out if you’re looking to take up this trending hobby!



  1. Tumblr – Tumblr is one of the most dynamic micro-blogging platforms where users often share videos, gifs, images and sometimes, write-ups also.

  2. Pownce – A recently opened for-free platform, Pownce lets its users send messages, files, links, and event to friends.

  3. Jaiku – Jaiku is a microblogging platform that lets you post from the Web, by SMS, or from desktop clients to your micro-blog, add comments, use icons, link Webfeeds.

  4. Cromple – Cromple allows you to update your friends with what you are are doing in what is probably the simplest ways, after IM, of course.

  5. Yatam – Yatam is the easiest way to let your friends know where you are going and when! Share your favourite places, with your friends, family, and the rest of the world.

  6. Vooeasy – have your own space where you can ask/answer question, write simple blogs, jot down daily musings, join groups, assemble teams, create a small online garage sale.

  7. Jott - Jott converts your voice into emails, text messages, reminders, lists and appointments.

  8. Shopalize – Shopalize is one of the most fun communities online and lets people share their shopping experience by answering one question: What did you buy today?



Wondering how you can start microblogging too? We have some excellent and easy tips for you to start your own microblog on Instagram and indulge in one of the quirkiest and fashionable hobbies ever!


Instagram is a visual platform where pictures and videos of attractive people and places get the most attention. Image is the king on Instagram although plenty of people have used the captions of their photos to share their writing. However, the text is nearly always rooted in the image. There have been success stories of writers on Instagram — users who share their writing (usually in the images) and gathered large followings. The Instapoetry community has flourished on the platform, as have photographers and illustrators.


Here are the simple steps to microblogging on Instagram, and Microblogging well!



Sign Up For an Instagram Business Account


Having a business account on Instagram allows you access to a number of cool features such as Instagram insights, ads, links within stores if you have the required number of followers, the contact button or collaborations and networking, among others.


Find Your Niche


A general microblog can be a good option, but posting for your niche audience can boost your following and give your blog a specific identity and direction.


Update Your Instagram Bio and Profile Photo


It is important to stay consistent while Microblogging, to create a distinct identity and higher recall power in the minds of the audience. Hence, is important to have a profile photo and bio that grab attention and hold it too.


Start Blogging!


Now that you’re all set, start sharing! Put up interactive posts, at a regular frequency and your following will start to increase.


Create a Community


Use Instagram features like hashtags to discover other microbloggers with similar interests and connect with them using features like Direct Messaging or Commenting.


Use Instagram Stories, Live Stories and IGTV Videos


Make use of Instagram’s wide potential through its features such as stories and live sessions, and compliment them by using interactive features such as polls, questions stickers, etc.

With the help of Microblogging, a number of people who would have never considered expressing themselves online have now initiated conversations about a number of topics, and you can too!

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